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Why
It Pays To Hire A Real Estate Professional |
You might
get lucky and save a buck or two. A lot of folks have tried to sell
their own
homes and succeeded. A lot more have just tried.
Most people realize that selling their
own home can be a costly, time-consuming, even risky, affair. Unless
you're just naturally lucky, you need the help of a professional
Real Estate Professional.
A Real Estate Professional is a person who can save you a lot of time and headaches,
for a lot of good reasons.
If you're thinking about selling your
own home, maybe you should consider some of them.
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WHAT’S YOUR PRICE?
Market demand, seasonality of sales,
location, and many other variables often alter your
home's value.
The first thing the Real Estate Professional can do for you is recommend
a fair and
reasonable
asking price.
Do it yourself and you will probably ask too much or too little.
Don't be fooled by believing
you know what your home is worth.
A skilled real estate person knows all about these things, and most
important, knows people.
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YOU'RE FAIR GAME FOR ALL
TYPES OF CALLERS
If you love talking to strange people at
strange hours, by all means sell your home yourself.
That "For Sale by Owner" sign in your front yard means you're fair
game for everyone,
even those passersby who "just wanted to see what the place looked
like".
That sign may not get all the prospects
you want, either. You may have to advertise.
And that means getting phone calls at all hours.
A Real Estate Professional can solve these problems.
First of all, by screening prospects. Finding out their needs,
desires and financial situations. Separating those who are seriously
looking for a new home, from those who are just looking. Best of
all, showing your house only when it’s convenient for you.
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THAT BEAUTIFUL ART-
SALESMANSHIP
Okay, tiger. You're selling your own
home. You know the needs and desires of your prospective buyers. You
know what to say, how to present your home to convince them. Right?
Wrong. Real Estate Professionals are trained in the art of salesmanship. (And believe
us, it is an art.) The study of sales techniques has shown us how to
get the uncommitted buyer to make a decision, how to close the sale.
In fact, we have gone to school to learn how to do precisely that.
After all, selling is what it's all about.
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FORMAL NEGOTIATIONS
What happens when a prospective buyer
makes you an offer - one that's well below your asking price? You're
going to argue, and that is the worst thing you can do.
As a principal, you'll discover it's
pretty hard to bargain with a buyer and to negotiate about such
things as price, terms and possessions. Misunderstandings may crop
up and those small disagreements can spoil a sale. When a real
estate professional helps sell your home, he or she takes on the
difficult task of negotiation, acting as a sort of go-between and
advisor. One who's objective. One who can tell you when the buyer is
right and when you should stick to your guns. One who knows how to
smooth over, or completely avoid, those sale-killing
misunderstandings.
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HOW TO SHOP FOR MONEY
Many prospective buyers don't know
much about financing or how or where to get a mortgage. Sell your
home yourself, and there's not much you can do to help them.
A Real Estate Professional knows just about all there
is to know about financing. Knows how to work closely with all kinds
of financial institutions, knows their methods and requirements.
Very simply, the professional real estate person can help your buyer
find the money needed to buy your house.
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ATTENTION TO DETAILS
Selling a house
involves many details. Paperwork, title searches, finance
arrangements. There are a hundred little things to be done. Unless
you have a mind like a computer, you'll need professional help to
get everything done and keep it straight. A Real Estate Professional and your
attorney will guide you through the tangle of details as painlessly
and safely as possible.
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SHOW YOUR HOME TO ITS BEST ADVANTAGE
Crowded closets may make a home look lived in, but they don't do
much for a prospective buyer. Neither does a dripping faucet,
unkempt lawn or loose doorknob. There are dozens of little things
you can do to make your home more saleable. The real estate expert
can show them to you. (Some of them would have never occurred to
you.) Showmanship is all it's cracked up to be.
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